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Case studies

A new customer-centric approach

Sainsbury's constantly challenge themselves to find ways to improve customer experience, drive loyalty and build trust with their customers. Their challenge was how to give customers a multichannel interactive experince. They turned to Catalina's data led insights and strategic vision to support a new customer-centric approach.

Boosting customer engagement and increasing value perception through digital channels

  • 1

    Improve perception of Sainsbury’s value and generosity to retain and grow customer loyalty

  • 2

    ‘Lock-in’ customer’s next shop by providing targeted offers when planning their grocery shop

  • 3

    Develop a new digital offer ecosystem to test customer satifsfaction

  • 4

    Our team worked together with Sainsbury's to develop a solution which allowed their customers to continue their excellent in-store experience, whilst building loyalty through a digital channel. My Coupons is a digital couponing service providing targeted and personalised offers to customers based on their purchase behaviour. The website recieved overwhelmingly positive feedback through our integrated customer feeback tool as well as being shortlisted for multiple retail awards.

Roi first

Un vero successo
su tutti i KPI

44%
average redemption rate
67%
return rate to the platform

Ci danno la loro fiducia

Catalina è un partner chiave
per i principali distributori di generi alimentari e per il canale drug.

Selex
Pìume
Pilato
Conad
Carrefour
Acqua & Sapone
Sun
Iper
d.it
Coop
Bennet

Contattaci per raggiungere la giusta audience

Scopri dai nostri esperti come le soluzioni Catalina possano aiutarti a generare fatturato incrementale o maggior traffico nei punti vendita, reclutare nuovi acquirenti o sviluppare il valore dei clienti

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